Contribution Margin Formula: How to Determine Your Most Profitable Product
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Sound investing and successful businesses depend on data to make decisions. Having sales determines if there is a demand for a product.
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What is Contribution Margin?
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Contribution margin
definition is the difference between
revenue
and
variable costs
(sales revenue – variable costs)
.
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This definition is different from
net income
, which takes into account net sales, variable costs, and fixed costs.
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Fixed costs
are expenses that do not fluctuate in prices or are a one-time-only expense.
What are Fixed Costs?
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These expenses affect the net operating income, they are not accounted for when determining the
contribution margin
.
The fixed costs do not directly impact the number of products or units sold.
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As the name implies,
variable costs
include expenses that can
fluctuate in prices
, not necessarily consistent.
What are Variable Costs?
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