How to Do Email Marketing Right and Actually Grow Your Business
Despite being one of the oldest digital marketing channels, email marketing remains the most powerful, hands-down.
Email Marketing Potential
Email marketing still fundamentally consists of building an email list and sending out email broadcasts.
What is Email Marketing, Exactly?
Email marketing is a digital marketing channel. Simply put, a marketing channel is a means of reaching your audience.
Invest in the Channel
To get results from a marketing channel, you don’t have to be a professional marketer, but you have to invest in it.
An Email Marketing System
Imagine email marketing as a machine – a machine that you’d like to make money for you.
The 4 C’s of Email Marketing
Capture Confirm Connect Convert
As an online business owner, email marketing is one of the most powerful tools in your toolbox.