One of the things that could help them is suggesting something like, “You should think about renovating your backyard.” How would this be something good? Read on to learn how the above suggestion would be one of our tips to build a relationship with your client as a realtor.
Tips To Build a Relationship with Your Client as a Realtor
You’re helping Them Improve the Value of Their Home.
Your main goal as a realtor for a seller is for them to get the best sale price. Improving the appearance of a once barren backyard is one thing that could help drive up that sales price and the cost of the renovation could be paid for with that extra money.
Buyers look at certain things, and the chance to live in a home with a pristine yard is something that they would almost certainly be willing to up their offer so that they can secure it. This is but one thing to keep in mind.
When you’re looking around their home before potentially putting it on the market, see if there are things that can be changed. Perhaps the kitchen is a bit outdated. Changing these things could improve the sales price drastically.
Of course, there are situations where a sale has to happen quickly, and there is neither the time nor the money to do that. But it does not hurt to let the client know that you are trying to help them get the best sale price. That can help your reputation in the long run since they may tell friends and family about you.
Listen To Them
This tip is for realtors on the buying and selling sides. Few things make clients angrier than the feeling that they are not being heard. That’s true in ANY relationship, though.
So keep your ears open. Hear what they say and ask them follow-up questions if need be. But don’t just be trying to push your agenda in the effort to get the best cut of the purchase or sale.
Communicate With Them
This goes hand-in-hand with the above. Just as you listen to them, ensure they understand everything you say. Be prepared to clarify any comments or suggestions.
Communication also means staying in regular contact with them. Another thing that infuriates clients is the feeling that they are being ignored or brushed off. That can result in them finding a new realtor and leaving you wondering what exactly happened.
You can stay in touch with them in a variety of different ways. Technology has made that easy: texting, calling, and emailing. You can even go old school and mail them postcards to keep you in the front of their mind.
You might think that this is common sense. But for some, the drive to close a purchase or a sale can lead to bad choices when telling clients things. There may be a tendency to exaggerate, which can come back to bite the person doing it.
Be honest and upfront with all communications. You want your client to trust you, after all. Remember, being dishonest may cost you more than a client – they could destroy your professional reputation.
Go the Extra Mile for Them
This is a very competitive field, and many people are trying to get your potential client’s business. You need to be just as competitive as them and prioritize their needs. They will see your hard work and mentally file that away as they decide which realtor they want to work with.
That means being there, communicating with them, and just being willing to hear what they say. You may be busy, but that is no reason to short-shrift any of them. The extra work will pay off for you, whether with that client or with good overall karma.
Stay In Touch With Them
While email is great, social media is an excellent way to do this. You can have them follow you and see what photos you post of other properties. They may even be tempted to hire you again for one of those.
Their friends and family can also see your interactions and want to bring their business to your door. Of course, you should be appropriate at all times on these platforms. That should go without saying – since that could cost your business and a relationship.
Bring Them to Special Events
Is there something going on in their new neighborhood? Invite them to go there with you. They can learn more about the people that live and work there.
Not only can they do that, but they can also spread the word about your good work for them – you never know who is looking to hire a realtor. This can help both you and your client.
You are in the real estate business, and happy clients are why you can do what you do. That means showing your gratitude to them. That way, they know that you don’t take them for granted.
One of the best ways to do that is to send out thank you cards. While it may be easier to send a text or an email, there is something slightly quaint about the card. Be sure to personalize it and write something specific to that client- don’t just sign your name.
So, as you can see, many things can help you build a solid foundation for a relationship with a client. Suggesting they improve parts of their home is just one aspect. Just be sincere, and the results will likely be there.
The sincere part might seem to be the most difficult – but it won’t be if you approach it as truly wanting to help the client and not yourself. Some may see it as part of the business, but they will also see the human side. That will help you be a more successful realtor. Hope you got the tips to build a relationship with your client as a realtor.
Dana Laksman has been involved with home remodels for the past 15 years and now wants to share her knowledge and experience with others.